Brand Survey Worksheet
How would you describe your services and/or products?
What are the long term goals of your company?
Why do you want a new logo ? What do you want your new logo to accomplish?
Who are your main competitors? How are you different from your competitors?
What’s the age range of your target customer base?
Do you have a tag line?
Do you have any specific imagery in mind ?
Do you have any color preferences, or existing brand colors? Do you have any colors that you do not wish to use?
What adjectives should best describe your brand? What feeling or message do you want your logo to convey to those who view it?
How would you like the typography to appear?
Where will your logo primarily be used?
What’s your preferred deadline, time frame or exact date of completion?
What major brands appeal to you and why?
What is your budget?